9486 in the collection
America's Army recruiting game coming to arcades
This information comes from Project Yano. Below is a press release from the company that is the Army's new branded coin-op arcade game. Note the phrasing used: The partnership will create a new communication channel with young Americans. Think about just who is communicating with whom--and for what purpose? America's Army game has "penetrated culture."
Subject matter experts. Think about the subject matter.
Training exercise. Training for what?
Players get points for target identification. Since these are "targets" not bodies, presumably the game is appropriate for church fairs.
Rewards for jobs well done.
But it's nothing new, really. The Army's previous game is one of the most popular computer games in the world.
FOR IMMEDIATE RELEASE
GLOBAL VR® TO DEPLOY AMERICA'S ARMY AT AAMA GALA
SAN JOSE, Calif – (July 19, 2007) – GLOBAL VR today announced that it plans
to unveil the latest addition to the company's 2007 line-up of exciting
titles, AMERICA'S ARMY . The AMERICA'S ARMY coin-operated game is based on the
extremely popular AMERICA'S ARMY game brand which is developed by the U.S. Army and
includes PC, console and cell phone games, and other branded properties. The “
green label”, coin-operated AMERICA'S ARMY game is the result of a unique
partnership between the U.S. Army and GLOBAL VR. The partnership which
encompasses the development and manufacturing of an official U.S. Army game for the
arcade market, will create a new communication channel with young Americans.
Working hand-in-hand with U.S. Army Subject Matter Experts and with the full
cooperation of units of the U.S. Army, the coin-operated AMERICA'S ARMY is a
realistic and engaging game centered on exciting training exercises, and
includes a significant amount of authentic Army videos and other information
designed to immerse the player in the Army culture.
“AMERICA'S ARMY is an arcade style training game based on actual Army
training exercises designed to challenge Soldiers to hone their skills. Players are
rewarded for teamwork, proper use of the Rules of Engagement, accuracy, and
target identification,” says Mike Kruse, GLOBAL VR Producer. “The game's many
marksmanship exercises are entirely target shooting challenges which makes this
unique product appropriate for many location types that do not desire
simulated combat games.” Mike went on to comment, “Being a veteran myself, I can
honestly report that AMERICA'S ARMY is a highly authentic depiction of Army
training exercises and the Army's unique organizational culture…down to the drill
sergeant who is constantly by your side to bring out the best performance from
each player.”
AMERICA'S ARMY is designed for one or two players and consists of a series of
eight training mini-games. Each game is designed with a dynamic difficulty
system making the game easy for new recruits and more difficult for experienced
players. Bonuses are also important as they reward players with extra
experiences and point rewards for jobs well done. Leader boards for each mini-game add
fuel to the competition, and give players incentives to beat the top score.
We are so proud to be working directly with the U.S. Army on this project,”
stated Jim DeRose GLOBAL VR President and CEO.
“To have earned the Army's
confidence throughout the game's development and delivered a coin-op game that fits
the market needs of most video equipment operators is a huge accomplishment.
We are convinced that the cabinet's small footprint, outstanding graphics,
'green label' rating, and value pricing will make the game a natural for all
locations.”
For information about other GLOBAL VR products, please visit
_ http://www.globalvr.com or contact your local GLOBAL VR distributor or sales representative.
###
About the America 's Army Brand
Launched in July 2002, the America's Army game has become one of the most
popular computer games in the world. America's Army has penetrated popular
culture and is one of the most recognizable game brands as a result of its unique
inside perspective on the U.S. Army and exciting gameplay. As the game's
popularity continues to grow with each new release, the Army has expanded the brand
through a variety of products to include console and wireless games, America's
Army merchandise such as t-shirts and action figures, as well as training
applications for use within the military and government sectors. The America 's
Army game for the PC can be found online at http://www.americasarmy.com.
About GLOBAL VR: Founded in 1998 and headquartered in San Jose , California ,
GLOBAL VR® is one of the world's leading manufacturers of coin-operated video
games based on home gaming technology. Through the development of proprietary
technology, GLOBAL VR is able to leverage the massive investment in
development of PC and console games by third party developers by making them suitable
for play in out-of-home locations. Development agreements are in place with
some of the world's leading game publishers including Electronic Arts (NASDAQ:
ERTS ), Ubisoft, and Atari (NASDAQ:ATAR). These agreements provide GLOBAL VR
rights to create coin-op versions of popular home games such as EA SPORTS™ PGA
TOUR® GOLF , Underground, NASCAR, Blazing Angels, Beach Head and Operation
Blockade. In addition, GLOBAL VR also develops and manufactures products
previously marketed under the UltraCade label including Global Arcade Classics and
Ultrapin. More information on GLOBAL VR can be found at _http://www.globalvr.com/_
http://www.globalvr.com
Comment:
America's Army recruiting game coming to arcades
The US Army has developed a stand-up arcade version of its video-game
"America's Army" and it will seed it in arcades around the country. This is straight
out of a science fiction novel, but what would be even more skiffy is if they
were to put these in arcades outside of the US. I'm surprised they're charging
to play these games -- the natural thing would be to make these the only free
games in the arcade, so the poorest and most desperate kids would dominate
them, absorbing messages about signing up for Der Surge.
The “green label”, coin-operated AMERICA’S ARMY game is the result of a
unique partnership between the U.S. Army and GLOBAL VR. The partnership which
encompasses the development and manufacturing of an official U.S. Army game for
the arcade market, will create a new communication channel with young Americans.
Working hand-in-hand with U.S. Army Subject Matter Experts and with the full
cooperation of units of the U.S. Army, the coin-operated AMERICA’S ARMY is a
realistic and engaging game centered on exciting training exercises, and
includes a significant amount of authentic Army videos and other information
designed to immerse the player in the Army culture.
Here's a picture
— Global VR
Press Release
2007-07-27
INDEX OF OUTRAGES
Pages: 380
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