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    India's Cram-School Confidential: Town Fills With Teens Studying Full-Time

    Students study full-time for
    two years just for one college entrance
    exam.


    By Eric Bellman

    KOTA, India -- Hoping to boost his chances of
    getting into a top college, Rohit Agarwal quit
    his high school and left home.

    The 16-year-old moved from the far northeast
    corner of India in June, with two suitcases and
    a shoulder bag. He took a two-hour flight and a
    six-hour train ride to the dusty town of Kota,
    India's cram-school capital.

    More than 40,000 students show up in the arid
    state of Rajasthan every year, looking to
    attend one of the 100-plus coaching schools
    here. These intensive programs, which are
    separate from regular high school, prepare
    students for college-entrance exams. In Kota,
    most of the schools focus on the prestigious
    Indian Institutes of Technology.

    The seven IITs nationwide are statistically
    tougher to get into than Harvard or Cambridge.
    While around 310,000 students took the entrance
    exam this April, only the top 8,600 were
    accepted. A whopping one-third of those winners
    in the current academic year passed through
    Kota's cramming regimen.

    "If we stayed at home, we just wouldn't be able
    to study enough," says Mr. Agarwal as he takes
    a break from lessons. "If you don't study hard,
    you won't get admission."

    Today, he starts studying at 7 a.m., works on
    practice problems until noon. After lunch, he
    goes to class, where he gets the answers to the
    problems, gets home around 8 p.m. and does
    homework until midnight.

    Kota has become a cram-industry boom town as
    more Indians seek to send their children to
    college and economic expansion has far
    outstripped the increase in college placements,
    making the competition fiercer.

    Students study full-time for two years just for
    one entrance exam, mostly for the IITs but also
    for other universities and colleges. The rigor
    has become part of its selling point: As Kota's
    reputation for success has spread, more young
    hopefuls have flocked to the city.

    "At first, around eight of us studied around my
    dining-room table. Then I added a few stools to
    make it 12, then I added a foot to each side of
    the table," says Vinod Kumar Bansal, who is
    credited with starting the cram-school craze
    when he began tutoring students in the 1980s.
    He went on to found Bansal Classes, the city's
    first cram school, called "coaching institutes"
    here.

    It all started because Mr. Bansal grew ill. He
    was working in a chemicals factory when he
    started having trouble climbing steps; he later
    discovered he had muscular dystrophy, a
    hereditary muscle disease for which there is no
    cure. "My plan was to become a chief engineer
    of the plant or a general manager but things
    went in a different direction," he says.

    A few of his early students got into an IIT and
    word spread. Parents in Kota, and then beyond,
    started asking for his help. In 1991, he
    started a school, Bansal Classes. He initiated
    an entrance exam for his own school to identify
    the brightest prospects for IIT success.

    He developed an intensive study system that
    bombards students with test questions for nine
    hours a day for two years. They only teach what
    is on the IIT exams -- mathematics, physics and
    chemistry.

    Now, Bansal Classes' 17,000 students study six
    days a week. One Sunday a month, they have a
    six-hour test which is set up just like the IIT
    exam. After two years, students have taken the
    mock test more than 20 times.

    The course of classes costs up to $1,500 a
    year, a hefty price for many Indian families.
    But the payoff can be huge: An IIT degree
    vaults a graduate into the global elite.
    Graduates include Vinod Khosla, co-founder of
    Sun Microsystems Inc., and Arun Sarin, former
    chief executive of Vodafone Group PLC, the
    U.K.-based phone company. More than 1,500
    Bansal Classes students got into IIT in the
    academic year that started in July.

    Last year, Bansal Classes opened a new, bigger
    campus that is in better condition than some
    IITs and is fully wheelchair accessible for Mr.
    Bansal, who still teaches up to five classes a
    day. Girls represent 13% of the students, a
    percentage that is climbing. They wear light-
    blue polo shirts that say, "Bansalite today,
    IITian tomorrow." The boys have no uniforms.

    The Bansal campus is strangely quiet. Teachers
    say there are rarely disciplinary problems,
    except for the occasional student sneaking into
    a class to repeat it, and a bit of graffiti.
    Even that is aspirational: The writing on one
    metal bench says, "Bansalites rock, IIT rocks,
    Lyf after IIT rox."

    Mr. Bansal, 58, says he is now worth more than
    $20 million. His mobility has declined to the
    point where he can barely lift a pen. But he
    says being in a wheelchair 12 hours a day means
    he has more time to think of challenging
    questions for students. "Teaching is my
    breakfast, lunch and dinner," he says.

    IIT officials have no official opinion on the
    cram schools. However, some public and private
    schools have complained that they are losing
    their brightest students to such programs.

    While some parents complain that the coaching
    classes give students an unfair advantage and
    an unbalanced education, Bansal teachers say
    their students aren't taught enough in regular
    schooling, so cram courses are needed to help
    them get into the IITs.

    The success of Bansal Classes spawned dozens of
    imitators, many of them started by Mr. Bansal's
    former employees. Some even teach students how
    to ace the entrance exam to get into Bansal
    Classes.

    Cramming has been the salvation of Kota, an
    industrial center in the 1970s that then fell
    on hard times. In the past three years, new
    malls, restaurants, hotels, Internet cafes and
    clothing stores began to spring up to serve the
    16- and 17-year-old cram kids. Many homeowners
    have added second and third floors to rent out
    to students.

    Balwan Diwani, manager of Milan Cycle, a bike
    shop in Kota, says bicycle sales have surged to
    more than 2,000 a year from fewer than 200 five
    years ago. Mamta Bansal, no relation to the
    school founder, quit her job as a maid to start
    a service to deliver boxed lunches and dinners
    to 30 students as they study. "We try to make
    what their mothers would cook for them," she
    says. "I have had to learn how to make dishes
    from Gujarat, the Punjab and southern India."

    Local schools also have benefited: Cram
    students have to attend regular classes so they
    can pass their high-school exams and graduate.
    Some high schools have early morning classes so
    cram students can finish early and move on to
    cramming.

    "There used to be a lot of hooliganism and
    goons," says Pradeep Singh Gour, director of
    the Lawrence and Mayo Public School in Kota.
    "Now the entire city is like a university
    campus."

    Mr. Agarwal, the student from the northeast,
    says that if he gets into IIT, he would like to
    study aeronautical engineering and eventually
    work at the National Aeronautics and Space
    Administration in the U.S. One of his cousins
    used his IIT degree to get a high-paying job
    working for Merrill Lynch & Co. in Tokyo.

    He got average scores on recent practice exams,
    though, which he knows will not be good enough.
    "IITs seats are limited but boys trying to get
    in are unlimited," he says.



    — Eric Bellman
    Wall Street Journal
    2008-09-28


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